Amazon All-New Fire TV Stick comes with the Alexa Voice Remote

The Fire TV Stick occupies the entry-level end of the HDMI streaming dongle market — a category that includes the Roku Streaming Stick 4K, Google Chromecast with Google TV (HD), and Apple TV's absent budget tier. At $39.99, it sits below Amazon's own 4K Max and 4K variants, targeting the 1080p ceiling of older displays or budget setups where 4K HDR pipeline isn't a priority. The dongle form factor matters here: no external power brick beyond the included USB adapter, low profile behind a TV, and easy portability between rooms or travel setups. This is a competitive price for the category, matching the Chromecast HD while undercutting the Roku Stick 4K. …More info